Some expectation that usually flies on customers mind

  1. Knowledgeable and available staff

While a customer is making the buying decision, they want knowledgeable assistance, available when they want it. Customers place a high value on accurate information and want to be served by employees who know the product inside and out.

  1. Friendly people

Customers not only want product-or customized sales people to deliver their wants but also they want them to be friendly and courteous. Therefore, it’s very important to train your employee in a perfect way so that they could value each customer more than any individual sale.

  1. Good value

What comes on your mind by this word ‘Good Value?’ Let me help you -This is where price factors in. But customers surveyed see price as only one component of the bigger picture of “value” that includes the service, information and follow-up that they also receive. In a word, an end to end process best represents the term-‘Good Value’ for a company.

  1. Convenience

Convenient could be an alternative way to serve the best way to your customer. To make your customer more convenient in the business field, the service rule here is simple just make it easy and flexible.

“Customers want merchandise that is well organized, attractively displayed and easy to find. That’s how today’s customers define convenience, and the easier you can make the shopping, the more money you will be lugging to the bank.” – Says Gross,

  1. A fast finish

This final item is where too many businesses fall flat, right at the finish line. While customers are in the process of deciding to buy or not, they are proceeding on your time. They want thoughtful help making the right decisions. However, once the buying decision is made, get out of their way because now you are working on their time, and they want to complete the transaction and be on their way as quickly as possible. At the cash register, there is no time for making additional suggestions.


How to Keep Customers Coming Back to Your Business Website

It is easy to get customers to keep coming back to your business website. The difficult part is learning how to keep customers coming back to your business website is the key to being successful on the Internet. The Internet gives you opportunity to generate more sales which therefore gives you more profit for your company each year.

When customers visit your website then make sure that it is easy for them to navigate around. People love to visit a website that is easy to figure out and to find the information or product that they are exactly looking for. Make sure that your website stands out and attracts attention. You want your website to be exciting and have light colors so it isn’t boring. You want your business website to always be much better than your competition.

Six ways to keep your customers coming back to your business website

1. Know your customers. An understanding of the needs and goals of your clients is the best way to ensure that your marketing efforts are effective. Statistics and tracking reports will help you measure the interests of visitors to your website. Website usage statistics will help you understand how people come to your site, and what they do once they have arrived. Are they finding what they want, or do certain pages on your site trigger them to leave? Was the contest you ran successful? This understanding will help you groom your online marketing efforts.

2. Offer a free newsletter. Make sure that the free newsletter includes articles about the services or products that you sell or you want to focus for your targeted customers. You can encourage more sales by having articles in your newsletter regarding the reasons why someone needs the service or item and how it can benefit them.

3. Offer on your website a way for customers to sign up to be notified of new updates and new products or services that are available throughout the year. This is a great way to get returning customers to your business website and get more sales. It is an excellent method to use since some people forget about your company over the months it will help remind them about your company.

4. Have a special deal such as buy one get one free. People always love to feel like they are getting an item or service for free. Most people are always looking for the best deal in town or on the Internet. Always make sure that you offer some different deal than your competition. In this case some complimentary can be offer to get more attention from your beloved customers.

5. Show that you are an expert in the field. People want to do business with a company that know what they are doing and that are the best in the field. You need to make sure to show and tell on your business website that you are the best company for them. Give them reasons why you are the best company. You can come up some real facts or share some positive working experience to make it more visible on your customer’s eyes.

6. Have weekly specials. Customers love to have weekly deals. They will often tell their friends and family about what great specials that a company has each week or services that they offer. Make sure to have excellent prices and make sure it is affordable.

Your business website also needs to include contact information so that your customers and visitors can email you or call your company. Customers want to be able to get an answer regarding any product that you may have. The most important thing about a website is making it easy as possible for someone to purchase items and to be able to get excellent customer service. Depending upon what type of company you run then it is possible that your business website can you get sales from people that are located all over the world. A business website will help educate other people about your company and therefore make your company more successful.

General Concept of BPO…..

Business process outsourcing (BPO) is a subset of outsourcing that involves the contracting of the operations and responsibilities of specific business functions to a third-party service provider. BPO is typically categorized into back office outsourcing – which includes internal business functions such as human resources or finance and accounting, and front office outsourcing – which includes customer-related services such as contact center services.
BPO is the new buzz in town, a relatively new concept with strong economical and business fundamentals which IT firms are now reeling towards, which provides an amazingly new plethora of opportunities for what Information Technology Companies can provide for the old-economy firms and how strongly they can get themselves entrenched in their value chain. This would not only make them felt very important in terms of their contribution but also as a tool for their clients, guaranteeing them competitive survival and growth in the current business market place.
BPO conceptually allows an enterprise to just focus on its core Competency and by outsourcing all the other support based facets that generally consumes a substantial amount of a firm’s time and energy. Peripheral activity such as Payroll, Employee Health-Care, Employee benefits, System Support, internal IT division, Sales/Marketing, Inventory Management and the other things which hampers an organizations interest by not allowing it to focus on what it believes are its strategic area of expertise. A firm’s energy should be highly focused around its core competency which is what ensures it a place in the market, earns revenue for it and keeps it going.
For the outsourcing firms, BPO presents enormous opportunity to provide more of such peripheral services and support thus making it more important and also allowing it to play a much higher value added role for its clients.
There are some factors for Successful BPO:
1. Understanding company goals and objectives
2. A strategic vision and plan
3. Selecting the right vendor
4. Ongoing management of the relationships
5. A properly structured contract
6. Open communication with affected individual/groups
7. Senior executive support and involvement
8. Careful attention to personnel issues
9. Near term financial justification
10. Use of outside expertise

Outsourcing in Bangladesh

Bangladesh is relatively a new field in outsourcing. But it has high potential. Due to the increased production cost in China & India, Bangladesh has emerged as a lucrative outsourcing market due to its low infrastructure and production cost and investment friendly legislation. Today outsourcing is a growing business. As time goes by it will become an indispensable part for the buyers as well as the sellers. Bangladesh has already stepped into the outsourcing world and it surely can become an important outsourcing country.

Bangladesh is still an evolving, virgin market in the IT/BPO sector and has tremendous potentiality especially with competitive lower wage rates, higher supply of labor, also knowledge transfer for skilled workers with training and development is relatively cheaper. Since it is still an untapped market in the BPO sector we foresee not only to gain competitive advantage but also hope to achieve market leadership in the BPO sector here.

Mitigating risk in Outsourcing

Most organizations conduct some level of risk assessment, prior to executing an outsourcing transaction. We have observed no common best practice on how the outsourcing risk assessment is conducted, what criteria are used to determine risk exposure or how to sort/implement the risk mitigation strategies. The following article summarizes one approach, delivering high value in determining what risks apply to an outsourcing arrangement and where an organization should focus their efforts to reduce risk.

Here is a simplified approach to outsourcing risk management:

  1. Identify the list of all risks that apply to this outsourcing strategy/initiative
  2. Identify factors that contribute to the risk occurring, due to the outsourcing strategy execution
  3. Score each potential risk based on: a) probability of the risk occurring; b) risk impact if the risk occurs
  4. Create a risk scoring matrix, ranking the risks by “high”, “medium” and “low”
  5. Develop risk mitigation strategies
  6. Focus on the “high” risks, implementing risk mitigation strategies: risks can be mitigated by implementing control strategies that minimize the probability and the potential impact; detailed mitigation strategies for every single risk may not add business value and can be quite costly; risk mitigation costs should be built into the business case and tracked during the strategy execution.

Power Crisis Enigma and Power Tariff Hike

We all are familiar with the word “Load Shedding”. Now days it has become so frequent that people have started to think that getting electricity for more than eight hours is a blessing. In a situation like this the government has once again hiked the power tariff.
The people have started to feel aggrieved by the tariff hike in two ways— Firstly, they have to pay inflated power bills at the end of every month, and secondly, the effect of the hike on cost of production, dependent on power, is going to be passed on to them. Already hard-pressed by the soaring prices of both food and non-food items, the people belonging to the lower and middle income groups, will find themselves in a very difficult situation.
People form different places in various cities have already stated raising their voice on why should there be load-shedding so frequently when power generation capacity has shot up to 6000 megawatt and power rationing for industrial units and commercial establishments is in place? It appears that there is either a large gap between the claim about power generation and its actual availability or the demand for power is more than what is estimated officially. The power ministry or the agency concerned should find a credible answer to the power-related enigma. More importantly, the government should, possibly, improve the prevailing power situation if it paid more attention to plug the power pilferage that is taking place rather openly. Promises have been galore to stop power pilferage. But even the crisis situation has failed to create an urge for stopping the same. Drastic steps should be taken in this regard otherwise people are going to enter in a phase of never ending crisis.

Office Discipline

Maintaining Office discipline is like a key to remain yourself perfect at your workplace. To maintain the professionalism it helps one to ensure how much respects and responsibilities he or she reflects to his or her job by following the proper rules of it. Sometimes it could unconsciously work outside the work place which is actually a positive thing for a human being.By maintaining the rules self grooming can be easily noticeable in this case.

Lets share ECL’s Office rules that has a great impact of making its employee more disciplined and structured. ECL’s office Rules contains following attributes-
*   Come to office on time. If there is a possibility of being late inform your immediate supervisor at least 15 to 20 minutes earlier.
*  Not to attend personal phone calls in meeting or even during in workplace.
*  No misuse of office assets.
*  Respect the seniors at workplace
*  Not to outburst on any topic that are against of your logic.
*  Proper listening and ignore miscommunication.
*   No backbiting and let yourself down on the eyes of your colleagues.
*  Strictly ignore flirting and personal relationship at workplace.
*  Maintains the volume while listening music at workplace with proper assistance and the permission given by the next person sitting beside you.
*  Do not download any personal file or document at your workplace.
*  Do not log in any personal websites or public sites that have the possibility to hamper your work.
*  Do not ignore your work by telling that you have much stress and enough work on hand that time when someone trying to handover any extra works to you.
*  Always wear your ID card at workplace to respect in which reason you are here.
*  Never allow any personal guest at your workplace more than One hour.
*  Never be outside without informing your immediate supervisor or boss.
*  Never break the rules of code of conduct.
In one sentence the message can be conveying as-Never compromise your integrity at workplace. Always think that it’s your company and never give any single chance to let the integrity comes in to ruin your dream job on your way to success.

Earth quake

ECL always encourages people for a safety and healthy work environment. ECL people are trained up for any kind of crisis. Bangladesh is one of the probable places for Earthquake. Many times small earthquake happening in our country. And Earth quake is one of the dangerous natural disasters that people can’t predict anything when it is come.

So we have to be preparing all the time for facing it.

The most important thing to do is to protect you from falling things. “Most earthquake-related casualties result from collapsing walls, flying glass, and falling objects. “Ground movement during an earthquake is seldom the direct cause of death or injury.” If you are in bed, stay there but cover your face and head with a pillow. Get away from glass, windows, light fixtures, china cabinets, wall hangings, bookcases-anything that could fall and crash over you. If possible, get cover under a sturdy table that could protect you from falling objects. If you are in a high floor of an apartment building, do not rush to leave the building. “Research has shown that most injuries occur when people inside buildings attempt to move to a different location inside the building or try to leave. Absolutely do not get into an elevator. Turn off the kitchen stove, and don’t use matches or candles. The gas line could have been broken and there could be a fire hazard. If you are outdoors, get away from buildings, electricity and other wires. Try and get cover to protect yourself from falling debris. If you are in a car, stop and stay inside the vehicle. Again, avoid being near buildings, trees, or other possible falling objects.

Software piracy and internet access

Two articles on the above two subjects published in the law section of The Daily Star on January 22 drew my attention as both matters are of great concern to the ICT industry.

While the former of the two articles is a poorly written and poorly argued piece on the ethical propriety of software copyrights, the latter is a well written and well argued piece on the necessity of universal internet access.

Software piracy by definition is an act of unauthorised use of software that is protected legally under proprietary intellectual property rights. As such piracy is recognised in law as a cognizable offence and if convicted can be punished as per criminal jurisprudence of the land where such a crime is committed.

In Bangladesh software copyright is recognised since the enactment of copyright amendment act of July 2000.

The statement that “There are debates as to what extent can software be said to be an innovation since it is mostly based on mathematical algorithms…” is a clear obfuscation of the issue of intellectual property rights. The alphabet of any language and the dictionary containing all the words of a language are in the public domain. That doesn’t mean a novel written in the language using the alphabet and the publicly known words of the language can’t have a proprietary copyright claim.

The author also manifestly confuses IPR issues with trading issues and IP philanthropy. While the author railed against economic hegemony of the developed countries through enforcement of IPR, he fails to point out the beauty of the open market economy where the consumers are free to choose and there can’t be any compulsion for using proprietary software and technology.

If the license fees or usage fees of copyrighted software is beyond someone’s buying power, he/she can always opt for open source software, which doesn’t require any license fees or usage fees.

Respecting intellectual properties is a pre-requisite for building a knowledge-society that we aspire to. Whether it is software, designs, trade marks, technological know-how, movies, music or books, we must be keenly aware of the ethical principle of respecting the rights of intellectual creations by anyone or any organization anywhere in the world. If we allow such unlawful transgressions in the intellectual space, by extension, we also encourage property transgressions in the physical space.

Just as we despise the Illegal land-grabbing, tender-grabbing or stealing tax-payers’ money on ethical principles of propriety, we must also not condone encroachment onto other peoples’ intellectual properties and assets. Respecting people’s property rights, whether physical or intellectual, must be taught early on and should be made part of ethical teachings in all schools.

One might argue that at many schools students learn on pirated software, as most schools can’t afford the licensing fees of packaged software needed for any kind of computer use. People who make such arguments are not aware of ethical options of using legally available software at little or no cost to the schools. For example, almost all major packaged software from multinationals, including Microsoft, are available for licensing to schools at no charge. Alternatively ‘open source software’, that is, software that are developed by a global compact of software philanthropy, are available without any licensing fees ever.

With these options, schools can always opt for legal software and teach young minds the value and necessity of respecting intellectual property rights, such that they themselves can be the creators and beneficiaries of intellectual properties later in their lives. More than physical properties, the global economy these days is dominated by intellectual properties.

The sooner we take that lesson to heart the sooner we will be able to play in the modern economic battlegrounds on equal terms.

Today’s economic battles are fought as much in physical spaces such as markets and meeting rooms as in virtual spaces such as online marketplaces, for example, GoogleAds or online social networks such as Facebook. The only way one can get access to the cyber space is through the internet. That’s why internet access for all citizens is a sine qua non to any development agenda in the twenty-first century.

Internet today is not just an economic necessity but is the lifeline for ubiquitous social interaction, universal quality education, no-holds-barred competition and equitable access to human knowledge. No wonder many countries of the world have already recognised internet access as a basic right.

With half the population still without wired electricity and without basic literacy, one might wonder whether we need to have internet access as a basic right. However, when one considers the fast spreading reach of non-wired electricity in remote areas, thanks to solar power units and the effect of indirect literacy, that is, the way people who can’t read or write take help of people who can to benefit from modern ICT applications such as exchanging messages through SMS (texting) or emails, we can easily see how the internet, specially through the wireless medium, is already a necessity in this country.

Universal internet access rights and universal intellectual property rights are two aspects of the rights and privileges of the modern human society that no nation can afford to be without.

The writer is the founder CEO of Technohaven Company Ltd and is the current president of the Bangladesh Association of Software and Information Services. He can be reached at hnkarim@gmail.com.

Respect in the work place!!!

Respect in the work place is always important because it promotes healthy working relationships between the superiors, colleagues and boss. Maintaining respect for superiors, colleagues and also for honorable customers, not only creates a good relation but it also helps a subordinate learn its value. If anyone shows it deeply then this will be vice versa.

Three ways to show respect in a workplace-

Respecting for the colleagues is incredibly important because it makes the workplace a pleasant and friendly place to be. Otherwise conflict and dilemma will stick around with. Negative impression creates and ultimately it will demotivate a subordinate.

Showing respect for the superiors is also important within the workplace. This should come from both sides. If company’s boss or superiors gives an order, no matter how much time does it takes or how much stressful it is, it would become a duty for subordinates to follow. Similarly the subordinate will also get full support and cooperation from them whenever troublesome appears.

Customers or clients are the driving force behind the whole business or workplace. So showing courtesy to them is of the highest priority in a company. When a customer enters into the workplace, it is essential for an organization to be courteous enough to allow them space to make their own choices, but should be eager and willing to help them if they need it, because politeness and courtesy attracts customers. First impression lasts.